As we head into the weekend, AMA DocSIG is excited to announce something special for our doctoral student community. For the very first time, we

What happens when you bring together leading Marketing Strategy faculty and doctoral students in a room designed purely for honest, small-group conversations? ✨ A truly

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝘀𝗶𝘁 𝗮𝗰𝗿𝗼𝘀𝘀 𝗳𝗿𝗼𝗺 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗮𝗰𝘂𝗹𝘁𝘆 𝗮𝗻𝗱 𝗷𝘂𝘀𝘁… 𝘁𝗮𝗹𝗸? Not a panel. Not a lecture. Not a recorded webinar. Just real conversations

Missed the DocSIG Mentor’s Breakfast at Winter AMA? No problem—we’re bringing the experience online. Join us for an interactive virtual mentoring session co-hosted by AMA

As we step into a new year, we’d like to wish you a happy, healthy, and fulfilling 2026! We hope the holiday season gave you

Interested in or currently conducting Quantitative Marketing/Empirical research? This webinar is for you! Quantitative marketing applies rigorous empirical methods to study how consumers, firms, and